{"id":54,"date":"2025-10-29T12:51:10","date_gmt":"2025-10-29T11:51:10","guid":{"rendered":"https:\/\/talequale.digital\/?page_id=54"},"modified":"2025-11-06T12:15:14","modified_gmt":"2025-11-06T11:15:14","slug":"cookies","status":"publish","type":"page","link":"https:\/\/talequale.digital\/en\/cookies\/","title":{"rendered":"Cookies \u00b7 TaleQuale Digital | Types, Purpose, and Management"},"content":{"rendered":"<p><!-- COOKIES \u00b7 TaleQuale Digital --><\/p>\n<figure class=\"hero-image\" role=\"img\" aria-label=\"Pol\u00edtica de cookies de TaleQuale Digital\">\n  <img fetchpriority=\"high\" src=\"https:\/\/talequale.digital\/wp-content\/uploads\/2025\/10\/5771547202802093132.webp\"\n       alt=\"Pol\u00edtica de cookies \u00b7 informaci\u00f3n, tipos y gesti\u00f3n | TaleQuale Digital\"\n       width=\"1600\" height=\"800\" loading=\"eager\" decoding=\"async\" \/><figcaption class=\"hero-cap\">Transparencia sobre c\u00f3mo usamos cookies para mejorar tu experiencia.<\/figcaption><\/figure>\n<header class=\"block\">\n<h1>Pol\u00edtica de cookies<\/h1>\n<p>At <strong>TaleQuale Digital<\/strong> utilizamos cookies propias y de terceros para garantizar el funcionamiento del sitio, medir rendimiento y, en su caso, personalizar campa\u00f1as. Esta p\u00e1gina explica qu\u00e9 son, qu\u00e9 tipos usamos y c\u00f3mo gestionarlas.<\/p>\n<p><em>\u00daltima actualizaci\u00f3n: 6\/11\/2025<\/em><\/p>\n<\/header>\n<section class=\"block grid\" style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:1.25rem\">\n<article class=\"card\" style=\"border:1px solid #e5e7eb;border-radius:14px;background:#fff;padding:1rem 1.1rem\">\n<h2>1) \u00bfQu\u00e9 son las cookies?<\/h2>\n<p>Son peque\u00f1os archivos que el sitio web guarda en tu dispositivo. Permiten funciones b\u00e1sicas (inicio de sesi\u00f3n, seguridad), estad\u00edsticas de uso y, opcionalmente, personalizaci\u00f3n de marketing.<\/p>\n<\/article>\n<article class=\"card\" style=\"border:1px solid #e5e7eb;border-radius:14px;background:#fff;padding:1rem 1.1rem\">\n<h2>2) \u00bfPor qu\u00e9 las usamos?<\/h2>\n<ul>\n<li><strong>Funcionamiento esencial<\/strong> del sitio (carga, seguridad, formularios).<\/li>\n<li><strong>M\u00e9tricas<\/strong> para mejorar contenidos y rendimiento.<\/li>\n<li><strong>Marketing<\/strong> (remarketing) solo si lo consientes.<\/li>\n<\/ul>\n<\/article>\n<article class=\"card\" style=\"border:1px solid #e5e7eb;border-radius:14px;background:#fff;padding:1rem 1.1rem\">\n<h2>3) Tipos de cookies<\/h2>\n<ul>\n<li><strong>Esenciales<\/strong> (necesarias): no requieren consentimiento. Duraci\u00f3n: sesi\u00f3n \/ hasta 12 meses.<\/li>\n<li><strong>Anal\u00edtica<\/strong> (p. ej., GA4): nos ayudan a entender el uso del sitio. Duraci\u00f3n: 1\u201324 meses.<\/li>\n<li><strong>Publicidad\/Remarketing<\/strong> (p. ej., Google\/Meta\/TikTok): muestran anuncios m\u00e1s relevantes. Duraci\u00f3n: 1\u2013180 d\u00edas.<\/li>\n<li><strong>Funcionales<\/strong>: recuerdan preferencias (idioma, regi\u00f3n). Duraci\u00f3n: 1\u201312 meses.<\/li>\n<li><strong>De terceros<\/strong> (p. ej., WhatsApp widget): pertenecen a dominios externos.<\/li>\n<\/ul>\n<\/article>\n<article class=\"card\" style=\"border:1px solid #e5e7eb;border-radius:14px;background:#fff;padding:1rem 1.1rem\">\n<h2>4) Herramienta de consentimiento<\/h2>\n<p>Usamos un banner de consentimiento para activar\/pausar cookies no esenciales. Puedes <strong>aceptar<\/strong>, <strong>rechazar<\/strong> o <strong>configurar<\/strong> categor\u00edas en cualquier momento desde el enlace \u201cPreferencias de cookies\u201d en el pie de p\u00e1gina.<\/p>\n<\/article>\n<article class=\"card\" style=\"border:1px solid #e5e7eb;border-radius:14px;background:#fff;padding:1rem 1.1rem\">\n<h2>5) Gesti\u00f3n desde tu navegador<\/h2>\n<p>Puedes borrar o bloquear cookies en tu navegador. Ten en cuenta que algunas funciones pueden dejar de operar.<\/p>\n<ul>\n<li>Chrome \u2192 Configuraci\u00f3n &gt; Privacidad y seguridad &gt; Cookies<\/li>\n<li>Safari \u2192 Preferencias &gt; Privacidad<\/li>\n<li>Firefox \u2192 Preferencias &gt; Privacidad y seguridad<\/li>\n<li>Edge \u2192 Configuraci\u00f3n &gt; Cookies y permisos del sitio<\/li>\n<\/ul>\n<\/article>\n<article class=\"card\" style=\"border:1px solid #e5e7eb;border-radius:14px;background:#fff;padding:1rem 1.1rem\">\n<h2>6) Proveedores que podemos utilizar<\/h2>\n<ul>\n<li><strong>Google Analytics 4<\/strong> (anal\u00edtica)<\/li>\n<li><strong>Google Ads<\/strong> (conversi\u00f3n\/remarketing)<\/li>\n<li><strong>Meta (Facebook\/Instagram)<\/strong> (pixel\/remarketing)<\/li>\n<li><strong>TikTok Ads<\/strong> (pixel\/remarketing)<\/li>\n<li><strong>WhatsApp<\/strong> (widget\/enlaces)<\/li>\n<\/ul>\n<p>Estos proveedores pueden instalar cookies cuando aceptas categor\u00edas correspondientes en el banner.<\/p>\n<\/article>\n<\/section>\n<section class=\"highlight-box\">\n<h2>Lista de cookies (ejemplo)<\/h2>\n<p>La siguiente tabla es orientativa. La lista final depende de las integraciones activas y tu consentimiento.<\/p>\n<div class=\"grid\" style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:1rem\">\n<div class=\"card\" style=\"border:1px solid #e5e7eb;border-radius:12px;background:#fff;padding:0.9rem 1rem\">\n<h3 style=\"margin-top:.25rem\">Esenciales<\/h3>\n<p><code>wp-settings-*<\/code>, <code>wp-wpml_current_language<\/code>, <code>__cf_bm<\/code><\/p>\n<p>Finalidad: seguridad, idioma, sesi\u00f3n.<\/p>\n<p>Duraci\u00f3n: sesi\u00f3n \/ 12 meses.<\/p>\n<\/p><\/div>\n<div class=\"card\" style=\"border:1px solid #e5e7eb;border-radius:12px;background:#fff;padding:0.9rem 1rem\">\n<h3 style=\"margin-top:.25rem\">Anal\u00edtica<\/h3>\n<p><code>_ga<\/code>, <code>_ga_*<\/code><\/p>\n<p>Finalidad: m\u00e9tricas de uso (p\u00e1ginas vistas, eventos).<\/p>\n<p>Duraci\u00f3n: 13\u201324 meses.<\/p>\n<\/p><\/div>\n<div class=\"card\" style=\"border:1px solid #e5e7eb;border-radius:12px;background:#fff;padding:0.9rem 1rem\">\n<h3 style=\"margin-top:.25rem\">Publicidad<\/h3>\n<p><code>_gcl_au<\/code>, <code>_fbp<\/code>, <code>ttcid<\/code><\/p>\n<p>Finalidad: conversi\u00f3n y remarketing.<\/p>\n<p>Duraci\u00f3n: 1\u2013180 d\u00edas.<\/p>\n<\/p><\/div>\n<div class=\"card\" style=\"border:1px solid #e5e7eb;border-radius:12px;background:#fff;padding:0.9rem 1rem\">\n<h3 style=\"margin-top:.25rem\">Funcionales \/ terceros<\/h3>\n<p>WhatsApp widget, reproductores incrustados.<\/p>\n<p>Finalidad: comodidad y contacto r\u00e1pido.<\/p>\n<p>Duraci\u00f3n: variable (terceros).<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"block\">\n<h2>Tus opciones<\/h2>\n<p>\n    <a class=\"btn btn-secondary\" href=\"#\" onclick=\"if(window.tqOpenConsent){tqOpenConsent();} return false;\">Abrir preferencias de cookies<\/a><br \/>\n    <a class=\"btn btn-primary\" href=\"\/en\/privacidad\/\">Ver pol\u00edtica de privacidad<\/a>\n  <\/p>\n<p>Si tienes dudas, escr\u00edbenos a <a href=\"mailto:info@talequale.digital\">info@talequale.digital<\/a> o por <a href=\"https:\/\/wa.me\/34667388420\" rel=\"nofollow noopener\" target=\"_blank\">WhatsApp<\/a>.<\/p>\n<\/section>\n<p><!-- JSON-LD \u00b7 WebPage (Cookies) --><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n  \"@type\":\"WebPage\",\n  \"name\":\"Pol\u00edtica de cookies\",\n  \"url\":\"https:\/\/talequale.digital\/cookies\/\",\n  \"description\":\"Informaci\u00f3n sobre el uso de cookies en TaleQuale Digital: tipos, finalidad, duraci\u00f3n y c\u00f3mo gestionarlas.\",\n  \"inLanguage\":\"es-ES\",\n  \"isPartOf\":{\n    \"@type\":\"WebSite\",\n    \"name\":\"TaleQuale Digital\",\n    \"url\":\"https:\/\/talequale.digital\/\"\n  }\n}\n<\/script><\/p>\n<p><!-- JSON-LD \u00b7 Breadcrumbs --><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n  \"@type\":\"BreadcrumbList\",\n  \"itemListElement\":[\n    {\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/talequale.digital\/\"},\n    {\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cookies\",\"item\":\"https:\/\/talequale.digital\/cookies\/\"}\n  ]\n}\n<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Transparencia sobre c\u00f3mo usamos cookies para mejorar tu experiencia. Pol\u00edtica de cookies En TaleQuale Digital utilizamos cookies propias y de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-54","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/talequale.digital\/en\/wp-json\/wp\/v2\/pages\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talequale.digital\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/talequale.digital\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/talequale.digital\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/talequale.digital\/en\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":4,"href":"https:\/\/talequale.digital\/en\/wp-json\/wp\/v2\/pages\/54\/revisions"}],"predecessor-version":[{"id":263,"href":"https:\/\/talequale.digital\/en\/wp-json\/wp\/v2\/pages\/54\/revisions\/263"}],"wp:attachment":[{"href":"https:\/\/talequale.digital\/en\/wp-json\/wp\/v2\/media?parent=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}